FOR IMMEDIATE RELEASE
Date: May 18, 2015
Contact: Anne Strong
Telephone: (301) 279-9697
World War II Memorial Mobile App Wins 2015 AIVA Gold Communicator Award
History Associates is pleased to announce that the World War II Memorial app, a smartphone app for visitors on the National Mall in Washington, D.C., was presented with a 2015 Gold Communicator Award in the mobile apps: education category. The Communicator Awards are presented by the Academy of Interactive & Visual Arts and is the leading international awards program that recognizes big ideas in marketing and communications. This mobile app also won a Silver American Advertising Award for Digital Marketing from the D.C. Ad Club last year.
History Associates developed content and imagery for the app, which provides an innovative way to enhance a visitor’s experience at the Memorial. It includes a self-guided tour, a scavenger hunt, an infographic about the Memorial, personal stories from America’s Greatest Generation about the war, and an historical timeline of the conflict. The app is available for download on iOS and Android devices.
The development team was led by Carousel30, a digital agency based in Washington, D.C., who provided the strategic direction, user experience, and graphic design for the app. Other team members included Brightline Interactive, who provided the experiential strategy; and Element 84 who developed both the Android and iOS applications.
The app was commissioned by the Trust for the National Mall, the official nonprofit partner of the National Park Service, in collaboration with the National Park Service and the Friends of the National World War II Memorial. The goal of the project is to help visitor
s better appreciate the meaning and significance of the Memorial. The app was made possible with funding support from The Altria Group and the Dr. Scholl Foundation.
About the AIVA Communicator Awards
The Communicator Awards is the leading international awards program that recognizes big ideas in marketing and communications. Founded two decades ago, The Communicator Awards receives over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world. This year’s awards were expanded to include mobile, audio, and new cause marketing categories.
The Communicator Awards is sanctioned and judged by the Academy of Interactive & Visual Arts, an invitation-only group consisting of top-tier professionals from acclaimed media, communications, advertising, creative and marketing firms. AIVA members include executives from organizations such as Airtype Studio, Big Spaceship, Conde Nast, Coach, Disney, The Ellen Degeneres Show, Estee Lauder, Fry Hammond Barr, Lockheed Martin, MTV Networks, Pitney Bowes, rabble+rouser, Sotheby’s Institute of Art, Time, Inc, Victoria’s Secret, Wired, and Yahoo! To learn more about the AIVA please visit www.aiva.org.
About History Associates
For more than thirty years the historians and archivists at History Associates have demonstrated that history is valuable in the market as well as the marketplace of ideas. They provide professional corporate histories, exhibit content, interpretive planning, historical research, archival services, and collections management services to clients throughout the United States and around the world. History Associates strives to be The Best Company in History®, serving corporate, government, legal, and nonprofit clients from its headquarters in Rockville, Maryland. For more information, call (301) 279-9697 or visit www.historyassociates.com.