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Make your site a sight to see

Preserving your historic site is only the beginning. Compelling interpretation attracts people to historic sites. It’s how we share history, stir emotions, and allow visitors to truly experience echoes of the past.

History Associates has extensive experience developing creative interpretive programming for historical sites around the world. We start with professional interpretive planning that identifies the particular challenges and objectives of every project. Our certified interpretive planner works with clients to develop a comprehensive strategy for conveying key messages to target audiences in the most effective way, while respecting and preserving their unique heritage.

Our trained researchers and experienced script writers are adept at creating experiences that capture your visitors’ imagination. We bring these classical elements of storytelling to a range of different media, including traditional wayfaring signage, on the web, via smartphone apps, or in interactive audio and video formats.

Whatever the media, we unite expository text, vivid quotes, maps, contemporary photographs, illustrations, and artifacts to tell the story. Together, these resources introduce the facts and significance of historic events and add detail, color, and human elements to the stories that resonate with visitors and connect them to the place.

For more detail on how we’ve helped organizations engage and educate their visitors, explore our case stories. Or call us at (301) 279-9697 or contact History Associates to discuss your historic site interpretation project.

What does an interpretive planner do?
Interpretive planners help museums, science centers, heritage sites, parks, and other places of historical or cultural significance convey their stories to the public. They guide institutions through a decision-making process to shape their message, identify their goals and objectives, and plan their interpretive programs. Interpretive planners write interpretive plans, but can also help develop specific interpretive media, including museum exhibits, interpretive trails, waysides, tours, and mobile apps.

What is an interpretive plan?
An interpretative plan is a foundational document that helps institutions tell their stories, interpret their resources, and achieve their overall mission. An interpretive plan outlines an institution’s goals and objectives, establishes themes to guide the interpretation, and sets priorities for implementing interpretive programming.

How do you write an interpretation plan?
Interpretive planning is a collaborative, goal-driven process. Here are some tips for writing an interpretive plan:

  • Visit the site. Assess the existing conditions. Meet the major stakeholders and identify their challenges, goals, and objectives.
  • Understand your audience. Learn who visits the site or institution and the experiences they have. Discuss with stakeholders who else the site would like to reach. Put yourself in the visitors’ shoes: what do they want to do?
  • Talk about themes. Identify the storylines and messages around which to organize your interpretation.
  • Think big. Brainstorm options for interpretive media to tell your story – exhibits, tours, trails, waysides, films, mobile apps, educational programs, and more.
  • Then, think practically. Consider your parameters. What media can you implement, taking into account staffing, budget, infrastructure, safety, and resource management?
  • Make it actionable. Choose the media that matches your short-term and long-term goals. Create an action plan that sets priorities for implementation.
Service Type
Interpretive Planning
Provider Name
History Associates Inc.,
300 N. Stonestreet Avenue,Rockville,MD-20850,
Telephone No.301-279-9697
United States
History Associates' interpretive planning services help historic sites convey key messages to target audiences and capture visitor imaginations.
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