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The Power of a Picture: Navigating High Resolution Image Acquisition and Licensing
06 / 21 / 16 | By: Phoebe McDougal
Graphics provide powerful snapshots of historic events. We can all think of images that transported us back in time. Do you shiver for those determined patriots crossing the icy Delaware River beside George Washington? Or feel distressed by the mother’s haunting stare in Dorothea Lange’s famous Depression-era photograph? Considering the possibility for images to not only convey textual messages, but evoke emotional connections, it is no wonder museums want to incorporate them into their exhibit spaces.
However, as many curators and exhibit designers have painfully discovered, finding a perfect image is only the first step in being able to reproduce that image in an exhibit display. Obtaining the necessary digital files and coordinating the legal copyright clearances and permissions can be a complicated and daunting task. While high resolution image acquisition is an intricate process, it is just that – a process. At History Associates, we offer an organized methodology to negotiate licensing, acquire high quality images, and save our clients some worry along the way.
Clients need to consider several factors when embarking upon an image acquisition project. The basic place to start is to confirm the source of their desired image. This might sound like a simple task, but sourcing an image can be troublesome. In the age where posting (or reposting) a photo is as easy as a quick copy/paste, images often float around online without attributions. At History Associates, we employ a wide variety of sources including federal repositories, educational institutions, or private collections. Consider a project that needed photographs of specific World War I servicemen. Using a combination of online databases, remote inquiries, and social media, our team chased a trail of long forgotten photographs buried in archives and dusty family photo albums across the country.
After locating the image source, History Associates works with our clients to identify design demands. Understandably, curators often desire mural size images for maximum impact. However, images spanning an entire wall of a museum require incredibly large digital files. When dealing with images, sometimes this is a tricky proposition, particularly if the image is “born digital.” In these cases, History Associates works closely with our contacts at various repositories to investigate the original source of the image, arrange for custom photography, or produce alternate image sources. Beyond sizing, many other factors play an important role in determining whether the image is usable, including original quality and exhibit design.
Clients then face the dreaded difficulties of copyright. History Associates has years of experience navigating the intricate complexities of image copyright issues and addressing such questions as: Is this image copyrighted? If so, who owns the copyright? Copyrighting images comes with some general rules. Currently, any image produced before 1923 is considered out of copyright and can be used without licensing. With some limitations, the same rule generally applies for images owned by federal repositories such as the Library of Congress or the National Archives. However, as with all general rules, there are many exceptions.
Ultimately, high resolution image acquisition requires thorough research, negotiation, and knowledge of licensing guidelines. The effort is a process, but if done correctly, the results can continue to engage, educate, and inspire museum visitors.