A Company with a Mission: Rodman Rockefeller and the International Basic Economy Corporation, 1947-1985 (2006)
This is a scholarly yet accessible book—both a business biography and a history of a remarkable corporate experiment. Nelson Rockefeller founded IBEC on the premise that profitable enterprise could best fulfill basic needs for food, clothing, and shelter in the developing world.
Rodman Rockefeller took over his father’s company and transformed it into a pioneer on the now familiar terrain of “corporate social responsibility.” An ambitious oral history project and exhaustive documentary research formed the basis for this meticulously crafted account.
Hardcover and softcover, 6” x 9”, 354 black-and-white pages with photographs.