Your company’s anniversary is coming up, and you’ve been thinking about how to showcase your unique history.
Here are some considerations to help you start planning your celebration.
1. WHAT STORIES ARE WORTH TELLING?
Sometimes, these answers are obvious. Yes, definitely include that time NASA used your products to get to the moon or that time the Beatles toured the facility. There are likely other, lesser known stories worth sharing, too. Highlight people and events that forge connections between your company and your customers.
2. WHAT THEMES SHOULD I FOCUS ON?
Corporate websites and exhibits don’t have to be chronological. Organizing your story around themes or ideas instead can help shape content in original ways. It will give your audience a sense of your values and culture. Themes like innovation, customer service, overcoming adversity, and community investment are powerful storytelling vehicles.
Want to Read Our Other 4 Tips?
Download our free guide “6 Tips to Start Planning Your Company's Anniversary” for helpful considerations to help you start planning your celebration.