Tapping Into History: Historical Storytelling for Alcohol and Liquor Brands

Addison Williams

For nearly a decade, HAI has worked closely with several liquor brands and distributors to unearth and tap into their histories. From in-depth archival research to storyline development, we have helped brands engage with new and existing customers through historical insights and compelling narratives. Historic …

DuPont Corporate Anniversary Celebration

HAI

How do you share 200 years of corporate history? Client Challenge As one of the few major corporations to grow up with the nation, E. I. du Pont de Nemours and Company understood the importance of leveraging its business history for its approaching 200-year anniversary. …

U.S. Army Corps of Engineers: Federal History Update

HAI

How do you write a complex history in six months? Client Challenge: The Fort Worth District of the U.S. Army Corps of Engineers (USACE-SWF) is one of the largest and key military and civil works engineering districts in the United States. In 2011, the USACE-SWF …

Veterans Health Administration History

HAI

Not Your Father’s VA: A History of the Modern Transformation of the Veterans Health Care System In 2009, the Veteran’s Health Administration (VHA) hired HAI to update its official history, which had not been done since Robinson E. Adkins’ comprehensive 1967 report to Congress, “Medical …

What Does It Take to Celebrate a Century of Progress?

HAI

Client Challenge The Farm Credit System, established in 1916 as the country’s first Government Sponsored Enterprise (GSE), is a network of financial cooperatives owned by its customers, primarily farmers, ranchers, agribusinesses and rural infrastructure providers. In 2013, Farm Credit began planning for its 100th anniversary. …

In celebration of its 140th anniversary, HDA created a special presentation and exhibit on its history, displayed at the Business and Leadership Conference (BLC) 2016 in Colorado Springs, CO. Photo courtesy HDA

Healthcare Distribution Alliance Exhibit

HAI

How can history support corporate rebranding? Client Challenge In 2015, the Healthcare Distribution Alliance (HDA)—a trade association representing primary pharmaceutical distributors—was preparing for a major rebranding effort that coincided with its 140th anniversary. HDA wanted to take full advantage of this moment, seizing upon the …