Meijer Corporate Heritage Center

HAI

What is the value of investing in corporate heritage? Client Challenge In 2014, Meijer, a family-owned, Midwestern supermarket chain, was renovating its corporate headquarters. The company decided to devote part of its new campus to a Heritage Center to showcase Meijer’s transition from a small-town …

Preserving Corporate Identity for GlaxoSmithKline

GlaxoSmithKline Corporate History Exhibit

HAI

How can a company’s story enhance corporate identity? Client Challenge GlaxoSmithKline (GSK), one of the largest pharmaceutical firms in the world, has a long history. Its earliest predecessors date back to the 18th century, and a series of acquisitions and mergers over more than 200 …

How do you convey the meaning of an international icon?

HAI

Client Challenge The original Statue of Liberty Museum occupied a small area in the Statue’s pedestal, but with increased security after 9/11 and growing crowds, most visitors to Liberty Island couldn’t see it. The Statue of Liberty-Ellis Island Foundation, Inc., sought to create a new …