Tapping Into History: Historical Storytelling for Alcohol and Liquor Brands

Addison Williams

For nearly a decade, HAI has worked closely with several liquor brands and distributors to unearth and tap into their histories. From in-depth archival research to storyline development, we have helped brands engage with new and existing customers through historical insights and compelling narratives. Historic …

Milestones are Chances to Celebrate History, Focus on Future

HAI

Many groups are using anniversary celebrations strategically to highlight industry impact, reposition and reach new audiences. Sept. 28, 2018 By William Ehart People of a certain age may not relish birthdays, but major milestones are strategic opportunities not to be missed for associations. Groups use anniversaries …

Writing a Corporate History: The HAI Approach

HAI

What can you expect when hiring a professional historian to write your company history? This short paper describes our process. At HAI, we believe that good history is something of an art—it takes creativity as well as careful study to meld seemingly unrelated events into …

DuPont Corporate Anniversary Celebration

HAI

How do you share 200 years of corporate history? Client Challenge As one of the few major corporations to grow up with the nation, E. I. du Pont de Nemours and Company understood the importance of leveraging its business history for its approaching 200-year anniversary. …

Jack Kent Cooke Biography

HAI

This brief biography was produced for the Jack Kent Cooke Foundation to serve as encouragement and example to the highly motivated young people to whom it provides college tuition. Business history painted with a broad brush, the book tells the story of the ebullient entrepreneur …

BoatU.S. Association History Book

HAI

BoatU.S. 40th Anniversary History Book This brief illustrated history brings together a streamlined narrative and abundant captioned images to commemorate the fortieth anniversary of the Boat Owners Association of the United States. Research in organizational records and oral history interviews form the basis for a …

International Basic Economy Organizational History

HAI

A Company with a Mission: Rodman Rockefeller and the International Basic Economy Corporation, 1947-1985 (2006) This is a scholarly yet accessible book—both a business biography and a history of a remarkable corporate experiment. Nelson Rockefeller founded IBEC on the premise that profitable enterprise could best fulfill …

Dahlgren Naval Weapons Technology History Book

HAI

The Sound of Freedom: Naval Weapons Technology at Dahlgren, Virginia, 1918-2006 (2006) For all its scholarly integrity, this rigorously researched and documented organizational history tells a no less compelling story: the evolution of a U.S. Navy gun testing facility into a modern research and development center. …

International Harvester Corporate History Book

HAI

Milestones in the Company that Helped Build America: International Harvester, McCormick, Navistar (2007) In a classic coffee-table book presentation, Milestones tells the history of the classic American company founded by inventor Cyrus McCormick. Drawing on oral history interviews and exhaustive research in business history archives, the book …