Below you'll find a list of all posts that have been tagged as “Content and Digital Storytelling”
What is the power of a personal story? Client Challenge When the American Battle Monuments Commission (ABMC) wanted to construct a new visitor center at the American Military Cemetery in Normandy, France, they needed a team of professionals to help …
How can a company’s story enhance corporate identity? Client Challenge GlaxoSmithKline (GSK), one of the largest pharmaceutical firms in the world, has a long history. Its earliest predecessors date back to the 18th century, and a series of acquisitions and …
What is the value of investing in corporate heritage? Client Challenge In 2014, Meijer, a family-owned, Midwestern supermarket chain, was renovating its corporate headquarters. The company decided to devote part of its new campus to a Heritage Center to showcase …
Client Challenge The original Statue of Liberty Museum occupied a small area in the Statue’s pedestal, but with increased security after 9/11 and growing crowds, most visitors to Liberty Island couldn’t see it. The Statue of Liberty-Ellis Island Foundation, Inc., …
How do you share 200 years of corporate history? Client Challenge As one of the few major corporations to grow up with the nation, E. I. du Pont de Nemours and Company understood the importance of leveraging its business history …
How do you write a complex history in six months? Client Challenge: The Fort Worth District of the U.S. Army Corps of Engineers (USACE-SWF) is one of the largest and key military and civil works engineering districts in the United …
Not Your Father’s VA: A History of the Modern Transformation of the Veterans Health Care System In 2009, the Veteran’s Health Administration (VHA) hired HAI to update its official history, which had not been done since Robinson E. Adkins’ comprehensive …
Client Challenge The Farm Credit System, established in 1916 as the country’s first Government Sponsored Enterprise (GSE), is a network of financial cooperatives owned by its customers, primarily farmers, ranchers, agribusinesses and rural infrastructure providers. In 2013, Farm Credit began …
How can history support corporate rebranding? Client Challenge In 2015, the Healthcare Distribution Alliance (HDA)—a trade association representing primary pharmaceutical distributors—was preparing for a major rebranding effort that coincided with its 140th anniversary. HDA wanted to take full advantage of …
This brief biography was produced for the Jack Kent Cooke Foundation to serve as encouragement and example to the highly motivated young people to whom it provides college tuition. Business history painted with a broad brush, the book tells the …
Durable Legacy: A History of Morris, Nichols, Arsht & Tunnell (2005) Produced for the seventy-fifth anniversary of the noted Wilmington law firm, Durable Legacy chronicles the construction of a firm that enjoys an international reputation, yet retains its deep roots in …
BoatU.S. 40th Anniversary History Book This brief illustrated history brings together a streamlined narrative and abundant captioned images to commemorate the fortieth anniversary of the Boat Owners Association of the United States. Research in organizational records and oral history interviews …
