Meijer Corporate Heritage Center

HAI

What is the value of investing in corporate heritage? Client Challenge In 2014, Meijer, a family-owned, Midwestern supermarket chain, was renovating its corporate headquarters. The company decided to devote part of its new campus to a Heritage Center to showcase Meijer’s transition from a small-town …

Preserving the Archives and Creating a Digital Exhibit for Baylor School

Addison Williams

Baylor School holds amazing historical assets that testify to nearly 130 years of educational service. Throughout its history, the school has overcome financial panics, wartime disruptions, and outbreaks of disease, while maintaining a rigorous academic curriculum. Baylor’s history speaks to a tradition of academic excellence, …

Tapping Into History: Historical Storytelling for Alcohol and Liquor Brands

Addison Williams

For nearly a decade, HAI has worked closely with several liquor brands and distributors to unearth and tap into their histories. From in-depth archival research to storyline development, we have helped brands engage with new and existing customers through historical insights and compelling narratives. Historic …

Normandy American Military Cemetery Exhibits

HAI

What is the power of a personal story?  Client Challenge When the American Battle Monuments Commission (ABMC) wanted to construct a new visitor center at the American Military Cemetery in Normandy, France, they needed a team of professionals to help commemorate the competence, courage, and …

Preserving Corporate Identity for GlaxoSmithKline

GlaxoSmithKline Corporate History Exhibit

HAI

How can a company’s story enhance corporate identity? Client Challenge GlaxoSmithKline (GSK), one of the largest pharmaceutical firms in the world, has a long history. Its earliest predecessors date back to the 18th century, and a series of acquisitions and mergers over more than 200 …

How do you convey the meaning of an international icon?

HAI

Client Challenge The original Statue of Liberty Museum occupied a small area in the Statue’s pedestal, but with increased security after 9/11 and growing crowds, most visitors to Liberty Island couldn’t see it. The Statue of Liberty-Ellis Island Foundation, Inc., sought to create a new …

DuPont Corporate Anniversary Celebration

HAI

How do you share 200 years of corporate history? Client Challenge As one of the few major corporations to grow up with the nation, E. I. du Pont de Nemours and Company understood the importance of leveraging its business history for its approaching 200-year anniversary. …