Where My Journey Began | How curiosity sparked a lifelong love of history | History is for Everyone

History Is for Everyone: Celebrating the Stories That Intrigue and Inspire Us

At History Associates, we believe history is not only found in archives, institutions, or major milestones. It also lives in the everyday moments, objects, and memories that shape how we see the world. History Is for Everyone is our promise to honor these stories. They include personal discoveries, surprising connections, and the unique experiences that help us better understand, preserve, and learn from the past.

This new storytelling series is close to our hearts and highlights everyday people who share our passion for history. Laura Osburnsen, VP of Growth Marketing at History Associates, reflects, “The idea that History Is for Everyone struck me as I thought about what first drew me to History Associates seven years ago as a marketing consultant, and what brought me back in early 2025 to lead marketing and strategy. My personal passion and curiosity for history shape my efforts here every day. It is a privilege to collaborate with CEO Beth Maser and this incredibly talented team, and I know the work we do for our clients truly matters. As I casually chat with friends and family about history and heritage topics, I have come to understand that the stories that stay with us are not always found in history books. They are quietly carried through time, waiting for someone curious enough to uncover them.”

Our Milestone Collective creative partner, Billy Mitchell, shares a similar view: “The more I learn, the more I realize history isn’t reserved for scholars or museums. It’s found in our neighborhoods, businesses, families, and communities. Sometimes it’s simply a story a grandparent tells that reshapes how you see the world. When we preserve those stories, we not only learn about the past but also give future generations a stronger sense of identity and purpose. That’s why I believe history truly is for everyone.”

Spencer’s story is the first in this new series. It shows how one person’s curiosity can bring attention to a life that was almost forgotten.

We invite you to explore Spencer’s journey and his foray into history. And if you have a story of your own — a discovery, an object, a memory, or a moment that connects you to the past — we would love to hear from you. Together, we can continue to amplify why history really is for everyone.

History is for Everyone.

History is for everyone — and every day, we’re activating it.

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Preserve and Activate Your Heritage

Organizations across sectors — from universities and museums to corporations, nonprofits, and government agencies — rely on strong heritage practices to protect the stories, collections, and records that shape identity and inspire future generations.

HAI's Heritage Services include:

We help institutions safeguard their past so they can lead with clarity, credibility, and purpose. Let's preserve and activate your organization's heritage together.

Follow HAI on LinkedIn and Instagram and subscribe to our Insights for history deep dives, case studies, and inspiration—or reach out to start a conversation about how we can help you activate your history, smartly.